The aim was to to reappropriate an ancient healing symbol that I believe sums up our ethos. Next I gathered people’s interpretations of it in a handmade, faux leather bound book and these were collated into an animated version of the logo. It is the form itself and what it represents that I want to spread. Through these submissions, the creator can make it their own, regardless of how skillfully executed. I don’t want just another motif which has been trademarked and slapped on everything uniformly, it would be closer related to a norse rune than a Nike Swoosh.

It would be nice to have a symbol of prosperity and positive change in our lives in stead of the omnipresent logos we are endlessly bombarded with.